Our work
kildeq
kildeq – a software platform within the trade finance industry – partnered with Studio GTR to evolve its brand and digital presence.
Long established as the technology powering leading fintech solutions, kildeq delivers a secure, innovative and trusted platform that enhances working capital, optimises liquidity and connects participants across the global trade finance ecosystem. As the business stepped forward to publicly position itself, a refined identity was needed to reflect its mission-critical technology, customer-centric mindset and commitment to excellence.
Our approach focused on expressing kildeq’s technology and trade finance expertise through a clear, confident and future-ready visual language.
Grounded in innovation, transparency and adaptability, the new identity positions kildeq as an adaptable fintech partner built for scale and long-term impact.
The website was designed to simplify complexity and communicate credibility at every interaction.
Structured around clarity, usability and results-driven storytelling, the digital experience supports kildeq’s secure, SAP-based platform and customer-focused approach.
From presentations to everyday communications, the visual system ensures consistency, flexibility and professionalism across every touchpoint.
We defined clear rules around typography, colour hierarchy, gradient application and wordmark usage to create a structured yet adaptable framework.
Deep blue reinforces stability and trust, mint signals innovation, and together they support a confident, scalable brand presence across digital platforms, marketing materials and internal documentation.
Each application reinforces kildeq’s trusted technology, proactive adaptability and commitment to delivering measurable outcomes.
Structured pattern use, curated imagery and disciplined gradient treatments were designed to add visual energy while maintaining clarity.
Integrated into presentation templates and communications, they create a cohesive and recognisable brand experience.
